Head of Brand and Activism - The Body Shop
Working for a fairer and more beautiful world Tanjas role as Head of Brand and Activism is not the average CMO gig.
As a B-corp business working to be the best company FOR the world (rather than IN the world) she specializes in building engagement among Denmark and Swedens most ethically engaged customer base.
This amazing collective of customers has during past year together with the brand engaged against the return of animal testing in the 1.4 million names strong Save Cruelty Free Cosmetics campaign. They have also joined the Refill Revolution, as The Body Shop introduce refill stations in stores all over the world.
Fun fact about Tanja is that she invented the first ever The Body Shop Beauty Calendar almost 22 years ago. The beauty calender became a global phenomenon and the rest is history.
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