Robert Fransgaard

Global Head of Experience Design - H&M


Robert has successfully delivered valuable digital experiences since the late 90s. First through digital design agencies, then large consultancies and during the last decade in roles building attractive, multinational and high-performing experience design organizations. Currently, Robert holds a senior position at H&M, where he is responsible for H&M Group’s digital experience across all group brands and touchpoints.

Robert’s professional guiding star is that the best experiences respect the fact that time is finite, which he does by making sure customers leave with more value than the time they invest in participating. With a circle of competencies within modernizing the online customer experience, Robert has managed to increase the design maturity, while improving the strategic scope of design at H&M. Furthermore, Robert uses new and innovative techniques to modernize ways of working in order to deliver unique experiences to both employees and customers. With that being said, it’s safe to say that Robert is a true expert within the retail industry. At Retail Insights, Robert will leverage his knowledge in the area of streamlining the customer journey by enhancing web design. 


With Denmark’s largest forum for Retail professionals, Retail Insights provides an invaluable platform for networking, new insights and exposure at the conference with +1.000 C-Levels, Retail directors & Retail innovators.  We are always looking for sponsors, who can create value and deliver exceptional support to Retail Insights Copenhagen 2022.