Patrik Söderström has been the CEO of GANT since February 1st, 2020. He joined the company in 2016 as EVP Global Markets and has since then been key within the global management team. With a passion for sales, expertise within business expansion and intense focus on results, Patrik continues to build value for GANTs consumers and ensures future growth for the brand.
He holds an extensive background within business, sales, and management. Prior to GANT, he held the position as North European Managing Director at Luxottica and before that eight years at Reebok where he held several positions, both on a Nordic and European level.