Martin Urrutia

Global Head Innovation & Retail Experience - The LEGO Group


Martin has +20 years of experience in Retail including roles across different regions and countries that have given him a global experience, developing retail programs that create positive shopping experiences, with a strong foundation on insights to create competitive advantages; he also has a strong passion for innovation and developing never seen before experiences in-store. He believes in the importance of delivering memorable experiences in-store with the ambition to develop the future of retail.

Currently he is based at the LEGO Global Headquarters in Denmark. He has had different responsibilities, including the creation of the Global Retail Experience &Innovation Team that is leading today, where they create new retail experiences that leverage insights with a strong influence on current and future external trends, ensuring we offer relevant and consistently awesome LEGO® experience on every shopping trip.


With Denmark’s largest forum for Retail professionals, Retail Insights provides an invaluable platform for networking, new insights and exposure at the conference with +1.000 C-Levels, Retail directors & Retail innovators.  We are always looking for sponsors, who can create value and deliver exceptional support to Retail Insights Copenhagen 2022.