Kristina Smidstrup

Kristina has been in the retail industry since 2003, and has 15+ years of experience within retail. With strong international and domestic experience, Kristina has gathered a broad knowledge about people and what it means to create a good customer experience. Kristina has extensive knowledge within product, category, and concept development, which she has gained through various positions in retail companies in Denmark such as Salling Group and Søstrene Grene.

With her knowledge of improving the product, store-, and customer experience at Søstrene Grene, Kristina will leverage her knowledge to discuss how to adapt to the rapid changes in your consumers’ needs.