Karen Helweg-Larsen

CDO Denmark - IKEA


Karen has worked in digital marketing and consulting since 2000 helping legacy companies embrace and grow digitally and has 19+ years of experience in digital enablement and transformation working in Los Angeles and Copenhagen.

Since 2019, she has been leading the digital transformation in IKEA DK with her team; retooling legacy systems to establish a foundation for growth, building a stronger omnichannel experience for customers and coworkers, and activating a data-driven approach to business steering.  

The past three years, IKEA DK has implemented in-store tech solutions that improve the customer experience by reducing check out time, making it easy to locate products, and optimize the Click&Collect pick up experience. At the same time, they have deepened their customer engagement in digital channels with a new app, live selling and will soon introduce new immersive planning tools. All to ensure shopping at IKEA is delightful and convenient.

At Retail Insights, Karen will share her IKEA experience and discuss how to leverage omnichannel data to deliver a more engaging and convenient shopping experience.


With Denmark’s largest forum for Retail professionals, Retail Insights provides an invaluable platform for networking, new insights and exposure at the conference with +1.000 C-Levels, Retail directors & Retail innovators.  We are always looking for sponsors, who can create value and deliver exceptional support to Retail Insights Copenhagen 2022.