Jesper Boysen

CEO - Power


For almost 15 years, Jesper was the Managing Director of Elgiganten, which he scaled from 1 to 30 locations all over Denmark as well as expanded their European daughter company, Electroworld, to several new countries. Now, Jesper is the Chief Executive Officer of Power, which he has scaled to over DKK 3 billion in revenue. Launched in Denmark back in 2015, Power has grown to become an international electronics giant, having expanded into Sweden, Finland, and Norway with over 200 stores and 4400 employees.

Jesper’s experience has enabled him to spot the newest trends in the industry and meet the consumers in the best possible way. The latest feature Jesper has implemented in Power is live shopping, one of the latest emerging trends in online shopping. 

At Retail Insights, Jesper will discuss Integrating live shopping in your e-commerce strategy for the best shopping experience.


With Denmark’s largest forum for Retail professionals, Retail Insights provides an invaluable platform for networking, new insights and exposure at the conference with +1.000 C-Levels, Retail directors & Retail innovators.  We are always looking for sponsors, who can create value and deliver exceptional support to Retail Insights Copenhagen 2022.