Heidi Boye

Country Manager - Too Good to Go


Heidi has a ph.d in consumer behavior and a passion for understanding societal tendencies that affect consumer behavior. She has more than 15 years of experience working with commercial development and customer experiences. This has led Heidi to take part in changing consumer behavior actively. Heidi and Too Good To Go, has introduced one of the most impact driven solutions for reducing food waste, and are today one of the leading players driving the food waste agenda across 17 countries. The mission is to inspire and empower everyone to fight food waste by driving customer involvement and satisfaction. 

At Retail Insights Heidi will utilize her knowledge and experience to discuss adapting to the rapid changes in your consumers’ needs. 


With Denmark’s largest forum for Retail professionals, Retail Insights provides an invaluable platform for networking, new insights and exposure at the conference with +1.000 C-Levels, Retail directors & Retail innovators.  We are always looking for sponsors, who can create value and deliver exceptional support to Retail Insights Copenhagen 2022.