Elin Mengarelli Hofmann

Customer Insights Lead - & Other stories


Elin leads the customer centric insights work at & Other stories, channeling insights from the brand’s global customer base into strategies, projects and growth. With a background in analytics, communications and controlling, she has a solid knowledge of the entire customer journey. Elin has worked in various roles within & Other stories in the last four years, always striving to drive the brand forward. She believes that a holistic view of the brand and its customer base is the key to credibility and success.

& Other stories is a global fashion brand within the H&M Group offering a wide range of shoes, bags, accessories, beauty and ready-to-wear in the mid-premium segment. The collections are created in the three creative ateliers in Paris, Stockholm and Los Angeles with great attention to detail and quality.


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