Thomas Nørøxe has been involved with Joe & the Juice since 2013, through the private equity firm Valedo. But in 2019, Thomas officially joined Joe & The Juice as chief of staff. Just one and a half years after joining, Thomas became CEO of the company and is now on a mission to take the brand to new heights. With more than 300 locations in the European, North American, Asian, and Australian markets, Joe & the Juice is a well-established modern juice/coffee chain that has taken a strong global position throughout the years.

With technological solutions in-store and online, Thomas is transforming Joe & The Juice into a modern chain of stores that are meeting the expectations of the present and future consumer. At Retail Insights, Thomas will leverage his knowledge to discuss how to utilize technology to improve the store experience.